Company Programme

About the Programme
The students found and run a real enterprise. They learn how the business world works and what role entrepreneurship plays in our society. Each participant takes on a function in her/his own mini-enterprise and carries out her/his tasks for the duration of the programme year. Products or services are developed and produced and finally sold on the market through sales activities. The mini-enterprises are accompanied by YES Programme Managers and teachers.

The Foundation Phase

A convincing business idea will set the first milestone in the founding process. As part of this process, the young entrepreneurs will deal with central questions such as “What is the customer benefit?”, “What need does it satisfy?” and “What is the relevant market?”. As soon as the business idea is decided on, a suitable business name must be found and a market presence devised for the company. Just like every other company, a mini-company taking part in the Company Programme depends on start-up capital. The mini-company generates this by issuing participation certificates of 15 francs each (a maximum of 3000 francs participation capital).

Market Entry
Following on the foundation phase, the mini-enterprises will enter the real market with their business idea and attempt to sell their products or offer their services through various sales channels. One of the highlights of the business year will be taking part in at least one regional trade fair organised by us. This will give the mini-enterprise the best possible opportunity to sell its products and increase name recognition.

In the current school year, approximately 200 mini-enterprises and more than 1000 students participate in the Company Programme. In this National Final the 25 best teams compete to win the whole competition and the various Awards.

«Nothing is impossible! That is probably the most important lesson I learned from the Company Programme. A year ago, I would have never dared to tackle something like this. In the meantime, I know that even a humble student like me can be a CEO.» - Beat Bannwart, former mini-entrepreneur

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